Untitled
- Jul 14, 2018
- 3 min read
Simply put, your brand is your promise to your customer It tells them what they can expect from you and also your products and services, your brand is what differentiates you from your competitors'. Your brand is a refection of who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people.
Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is you, your website, packaging and promotional materials--all of which should integrate your logo--communicate your brand.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
what are your strengths and weakness
what are you skills you bring to your customers and prospects
who are you target users of your service products
What is your company's mission and vission?
What are the benefits and features of your products or services?
What qualities do you want them to associate with you and your company.
What kills your brand fastest
being false and non authentic People want to build a relationship with who ever they enter business with with as a customer or as business partner . Everyone has a in buil inherent for felling they being feed a line or that someone is pretending to be what they not.
Posting negative comments or bad mouthing putting down others weather it be a person or business . if you seen to be doing this it makes others uncomfortable and leaves they wondering what you be saying about them to others when they not around.
Focus on hard sell we all experienced that door to door or telemarketing seller that just solo direction on making the sales and for them it all about thee money and less on the long term relationships we make with others.
Questionable posts you know the ones i talking about that at one time or another we may have had . We talking about the Ops had little to much drink or embracing pictures from last nights party. or tat racy sexy dressed photos with lil to much on show.. Just no a good look or professional.
Broken Promises . Your brand is about what you promise to your clients and prospects . No one likes to be let down or Fell like they be conned
Inconstantly in working your business. build and maintain a business is hard work and takes lot of time .people expect you to be there and want to know that you reliable and not a fly by in the night company or business.
building your brand on social media sites today is a huge tool . but for many starting out it a daunting thing . what should i be doing and on what platforms. truth is as many as you can manage. one thing you need to know is google owns YouTube and hangouts also double click . Facebook is paired up Instagram whats app ..
Facebook what work within face is is videos, live posts and curated posts.
Facebook fans react to business post that provide both education and tips that solves problems in their lives .
post blogs headlines and teasers tasters of your blogs
1 business Post for every 5 personal posts
Animal and kid picture seem to drawer comments and food posts rate with fans
always try to add a call to action with it click love likes or add comment or share.
Goggle+ and twitter -m post blogs on these pages make sure you not posting same blogs
Insure Loaded with new and Tips thatarem helpful to reader
Maximse # tags so they found
LinkedIn - is all about Business so great for promote buisness
Instagram - pictures with catch captions that catch the eye of reader
Youtube - live video about business and help videos
let your personalty shine on YouTubee
create your own channel training on topics or tools videos
try to become the goto souce for your viewers
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